Internet Strategies
The Book
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This book helps managers understand how the Internet will affect
their business and to chose the strategies that can exploit its
potential. The book is published by Palgrave (Macmillan).
In this book, Dick Stroud explains the strategic level business
implications of the Internet. From originally seen as a technology
to change the very nature of business it has rebounded from the
dot com era to take its place as one of the foundation technologies
upon which a modern business is built.
The book can be purchased from most book stores including Amazon.co.uk
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