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Articles and Presentations
You are welcome to download these articles and presentations.
All I ask is that if you make use of the contents please provide
a reference to the author and this web site. Thanks.
If you have any questions or comments about the articles contact
me dick@internet-strategies.co.uk
Dick Stroud is the author of Internet Strategies
published by Palgrave Macmillan
Marketing Organisation
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Interactive
marketing needs interactive marketers
Explores the way that interactive technologies change the way marketing
is organised and how it relates to other business functions. |
Marketing
and IT - common problems, shared solutions
Marketing and IT share many of the same problems. Reducing budgets
and prestige, to name but two. They could help each other. |
So
what is new in marketing - not a lot?
Marketing continues to fall short of its goal of being at the 'centre
of business'. One explanation is that it is an impossible objective.
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| Branding |
There's
something about Google
Google is a technological marvel - it is also a case study in brand
development. |
Branding
- much more than a name
An overview of the online issues of brand management. |
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Marketing and New Technology
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| What does Japan have to teach us about IT? A lot. Integrating IT with
business goals is only marginally easier than reaching the summit of Everest – so why bother? The Japanese have found a better way of doing things. |
The
impact of the new technologies - permanent paradigm shift or transitory
aberration?
What are the lessons from the bursting of the dot com and IT bubble?
What mistakes did senior management make in the management of their
IT investments |
Great
web strategy - pity about the usability
Many a great web strategy has floundered because of poor usability.
A basic discussion of the subject. |
A
blogging marketer
The blog could become a very powerful corporate communications channel.
What is it - how can it be used? |
RSS
- boring name, brilliant idea
The BBC and Amazon are using a communications channel called 'Really
Simple Syndication' (RSS). ROSS could be the 'next big thing' in
online marketing. |
Blog
+ RSS= new communications channel
Blogging and ROSS are no longer techie playthings and are set to
become mainstream marketing communications tools |
| Articles
about marketing to the 50+ consumer |
| Articles in
preparation |
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Sales and Marketing - the next big outsourcing bonanza
IT, manufacturing, HR, customer service have all been outsourced.
Why should Sales and Marketing be any different? Written in conjunction
with the ceo of Four Points, the sales and marketing outsourcing
company.
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