| The impact of the new technologies
— Permanent 'paradigm shift' or transitory aberration?
What lasting legacy remains from the widespread use of technology
to create new products, companies, business models and marketing
processes?
The article explains why so many failures have occurred and what
can be done to ensure they are not repeated.
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Interactive marketing needs interactive marketers.
The Internet has changed the role of Marketing.
This article considers the requirement for marketers to acquire
new skills and the implications on their role and responsibilities.
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Thinking Grey. Web sites are built by the young for the young
- what does this mean for those over 50?
This article describes why Web sites targeted at audiences in
their 50s and 60s need to be different to those used by their
children and grandchildren.
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Great Web strategy – pity about the usability.
The easiest way of improving the effectiveness of a Web site
is to improve its usability – a message that most companies
ignore.
This article looks shows how good (and bad) usability influences
the on-line shopping process.
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Marketing and IT- common problems shared solutions
Marketing and IT face many of the same business problems. Fortunately
they have the skills and experience to help each other succeed.
This article explains how they can be of mutual assistance.
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Branding – much more than a name
What does 'branding' mean in the context of the Web?
Why is important? How can you improve the way you promote your
brand on-line?
This article answers these and other branding questions.
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Latest Developments in Web Marketing and E-Commerce.
A presentation given to the CIM Law Conference on new marketing
innovations.
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The role of the Marketer in the company's adoption of CRM
Part of the training materials used in the course module 'maximising
the value of customers'
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