We help companies improve
their marketing effectiveness by making
better use of internet technologies.
Bridging the Gap
Mixing web technology and marketing together invariably results in confusion. It did back in the heady days of the dot.com revolution. It does today, as businesses wrestle with using Web 2.0 technologies.
Techies are baffled as to why marketers can't appreciate the self-evident wonders of the latest Web innovations. Marketers think most techies come from the planet Zog. The voice of the poor customer is rarely heard.
I am bilingual in the languages of 'technology' and 'marketing' and can make business sense of the real benefits these new Web innovations provide.
Consulting Services
In my first book, Internet Strategies, I predicted how interactive technologies would re-write the ways companies organise themselves and compete. Today's wave of Internet innovations will have far more impact than anything that occurred during the dot.com era.
I consult, speak at conferences, teach and write about how companies should use these new Web technologies.
Contact Dick
Have more questions about marketing and technology? I am easy to contact through these channels:
- Skype (dickstroud)
- Call in the UK (020) 7193 0915 - in the US call (415) 578-3369.