News, views and opinions about the most powerful group of consumers - the 50-plus market.
A dose of my own medicine
Way back in 2003 I wrote an article titled A Blogging Marketer. This was soon followed by another with the catchy name: Really Simple Syndication (RSS) - boring name, brilliant idea.
In those days blogging was still firmly rooted in the world of teen diaries. The thought that it might be something of interest to corporates was seen as novel and rather quaint idea. How the world has changed in four years.
I took a dose of my own medicine and started blogging in July 2003. One thousand two hundred blog postings later it is going strong.
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