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Marketing Organisation
Interactive marketing needs interactive marketers
Explores the way that interactive technologies change the way marketing is organised and how it relates to other business functions.
Marketing and IT - common problems, shared solutions
Marketing and IT share many of the same problems. Reducing budgets and prestige, to name but two. They could help each other.
So what is new in marketing - not a lot?
Marketing continues to fall short of its goal of being at the 'centre of business'. One explanation is that it is an impossible objective.
Branding
There's something about Google
Google is a technological marvel - it is also a case study in brand development.
Branding - much more than a name
An overview of the online issues of brand management.
Marketing and New Technology
What does Japan have to teach us about IT?
A lot. Integrating IT with business goals is only marginally easier than reaching the summit of Everest - so why bother? The Japanese have found a better way of doing things.
The impact of the new technologies - permanent paradigm shift or transitory aberration?
What are the lessons from the bursting of the dot com and IT bubble? What mistakes did senior management make in the management of their IT investments.
Great web strategy - pity about the usability
Many a great web strategy has floundered because of poor usability. A basic discussion of the subject.
A blogging Marketer
The blog could become a very powerful corporate communications channel. What is it - how can it be used?
RSS - boring name, brilliant idea
The BBC and Amazon are using a communications channel called 'Really Simple Syndication' (RSS). Why this is so important to online marketing.