About Dick Stroud
I am a consultant, lecturer and writer
Most of my time is spent as the MD of the niche marketing consultancy, 20plus30, advising companies how to capture the buying power of 50-plus consumers.
Before 20plus30 I worked in digital marketing at the start of the dot com era. Unfortunately, I wasn't one of those who became a millionaire!
My Writing
My book, Internet Strategies, charted how the Internet would change the fabric of business. Since then I have been a writer about technology and marketing issues. The 50-Plus Market is my latest book.
Way back in 2003 I started the world's first daily blog dedicated to 50-plus marketing.
My Experience & Studies
I am a training course director at the Chartered Institute of Marketing and a visiting lecturer at the London Business School. I have also taught at the American University in London and Southampton Business School.
Before running my own companies my career included working for IBM and PA Management Consultants.
At the dawn of time I collected a first-degree in Electronics and an MBA.